EVERSANA™ launches EVERSANA ENGAGE, a full-solution marketing agency to reach patients, providers and payers across the care continuum
CHICAGO – January 7, 2020 – EVERSANA™, the leading independent provider of commercial services to the life science industry, today unveiled EVERSANA ENGAGE, the full-solution healthcare marketing agency uniquely designed to help pharmaceutical and biotechnology companies cohesively reach patients, providers and payers to enhance the patient experience and improve outcomes.
EVERSANA ENGAGE combines EVERSANA’s market access, healthcare provider, and patient-focused marketing services into a singular entity with more than 170 marketing experts worldwide, creating one of the larger life science marketing firms. From access solutions to branded and unbranded campaigns, the agency will offer a strong portfolio of agency services including creative, digital, strategy, policy, analytics and content development. Seth Gordon has been named General Manager.
“EVERSANA ENGAGE will address healthcare marketing needs for today and tomorrow through a comprehensive approach to engagement,” noted Gordon. “By breaking down the silos between patients, providers and market access entities, we help our life science clients design and deliver targeted value for all while ensuring the best experience for patients.”
EVERSANA ENGAGE brings award-winning knowledge and creative expertise to its life science partners, including extensive experience in rare disease, specialty and oncology, as well as therapies more targeted towards primary care. The launch of the new entity is a strategic decision for EVERSANA, based on growing market and client demand to seamlessly integrated marketing support with the company’s integrated commercial services platform.
“Unlike other commercial service providers, we believe an integrated approach is the only way to add real value and better outcomes across the product lifecycle. That same thinking applies to the marketing sector,” said Jim Lang, CEO, EVERSANA. “It’s no longer just about great creative services. Our clients need a cohesive way to solve pricing challenges, as well as patient support and adherence obstacles. Combining EVERSANA ENGAGE into a full-service solution means that we look at all stakeholders equally and solve the bigger issues that impact outcomes and create value for all.”
About EVERSANA ENGAGE
EVERSANA ENGAGE is the full-solution healthcare marketing agency uniquely designed to help pharmaceutical and biotechnology companies connect patients, providers and payers to enhance experiences and improve outcomes. With more than 170 professionals with award-winning expertise in the rare disease, oncology and general medicine sectors, visit eversanaengage.com or connect through Facebook and LinkedIn.